First iTunes, now NBC is dropping YouTube like a bad habit. Why can’t they all just get along? Some say it’s all in anticipation of “Hulu.com” which is NBC Universal and News Corporation’s online video joint venture. Hulu is not targeting to be a YouTube killer, rather a single online source for full length shows and clips that can be played on demand and hopefully for free. But what’s the deal with the name “Hulu”? CEO Jason Kilar states “Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building.” Ok there buddy, just keep telling yourself that. Hulu.com is supposed to be ready for public beta very soon, so head over there now and sign up for the waiting list.