DivX is probably one of the more popular formats for video distribution and the PS3 is finally DivX capable thanks to the latest firmware release. And now it seems the relationship between Sony and DivX is getting stronger according to latest DivX press release. Basically, there is a new agreement between the two companies that “enables online retailers to offer Sony Pictures titles for secure download in the high-quality DivX format for playback on DivX Certified consumer electronics devices” which includes the PS3 for starters.

“This milestone agreement lays the foundation for Sony to offer high quality video content in the DivX format to its retail partners for playback on next-generation DivX Certified devices,” said Kevin Hell, CEO of DivX, Inc. “Consumers want the flexibility and choice to enjoy high-quality video content from a range of retailers across a variety of devices. We are very pleased Sony Pictures Television recognizes the value of the DivX digital media solution and look forward to working together to offer a great experience to consumers.”

“We are dedicated to finding legitimate outlets for our content and to that end are excited to be working with DivX to provide retailers with an expanded ecosystem for the digital distribution and playback of our digital media,” said Michael Arrieta, Executive Vice President, Digital Distribution & Mobile Entertainment, Sony Pictures Television.